Video Production During COVID-19

2019 was a pretty exciting year for us. We had been doing a lot of work with musicians and other artists, and specifically music performances and music videos. We are also really into experimenting with immersive technology so 2020 started with an improv 360 jam session learning to record live performance in 360 with spacial audio. 

By the end of February we had finished three music performance videos and we were getting to do another one the weekend in March when the lock down started. When we realized that we could no longer be working in the same ways we had before, we immediately stopped planning any sort of production.

In this video hear from Team Gold recounting how the COVID-19 Pandemic changed the ways in which the company produced videos in 2020.


At the start of the year, puzzle designer and set builder Melissa Schlesinger had to pivot her skills to find work. Melissa tells us what it was like learning and keeping up during quarantine.

“Going from analog to digital work was pretty much the only option I had once quarantine hit. Being in the shop now means something different than it did before. So far as a theater translation into the digital translation of how my life has changed, I'm no longer painting scenery to go out into the world, I'm designing graphics to go into another software to get animated. Instead of rigging up pulleys and things in real life to get something to move on stage like a pin rail system would, now I'm animating keyframes.

As work moved from a place that you go to a place that you sort of wake up in, one of the ways that I've stayed sharp on my on set skills while not being on set is to go into the garage and start making things for the house to make it more functional for us. We decided to take over the dining room as our main office area and that way we would have more space to spread out between ourselves to be able to work together and to see what each other was working on. I was able to recover this really cool old pegboard backdrop that my great uncle had in his basement back in the day, and I was able to put together from stuff that we had from old scenery back in 2019 and transform it into a new desk space for myself too, so those two places together made a really nice use of my carpentry skills.”


Katelyn Capri works as an Indie Film Producer and also has experience working on larger sets like Chicago’s Empire. Learn how she observed safety emerging as a priority in two different areas of filmmaking and how that inspired her to become a COVID-19 Compliance Officer. 

“I would consider myself mostly an indie producer. I did work on Empire for two years. I saw a huge stark difference between the two different styles of production. They went to wrap Empire and they only had me on for a week but each week we would re-certify our testing. Everyone would be required to wear masks, however they weren’t super super strict about the six foot rule on that set. I've heard on other sets people feel a little bit uncomfortable about the lax, people being lax about the six feet rule, and just like the precautions of everyone involved.  

When it came to the sets we were producing we took the extra time to put together a plan that kept everyone safe and made sure everybody understood the compliance rules. We asked our team for feedback based on the experiences they were having going back to work. If they've been on set before working with us, a lot of them unfortunately said that their experience on previous sets made them uncomfortable to come to set going forward. That was really disheartening, and that really inspired me to go above and beyond in the compliance and safety protocols that we were implementing on our sets. 

After our first production during COVID-19 we followed up with those collaborators and they all felt strongly that our plan for compliance made them feel more comfortable and more secure. This was important to us. While we plan to improve our protocols as we learn, we see this kind of feedback as a total success and it motivates us to center dialog around safety first so that we can improve our protocols with each production, allowing our creative team to do their job more efficiently without worry.”


Zack Sievers is a writer and concept developer. His expert background in research was valuable in assessing risk and communicating developments in the progression of the virus.  Zack shares special considerations our team made during the COVID-19 Pandemic.

“In the era of a pandemic, there are new risks associated with making media. I think there's more of an imperative - there's more of a demand, there’s more of a responsibility - to make decisions  that protect your co-workers’ health around you. This is why we are steadfastly social distancing, we are wearing masks, we are repeatedly cleaning the gear. 

So you know your co-workers’ health is very important now, but there’s also, if you're a documentary filmmaker like me, or a journalistic sort of freelance videographer, you also have a responsibility to protect the health of the subjects of interest who you're talking to out in the world. So there's many reasons to be taking ethical dimensions to PPE. 

Our ability to run a safe set demands that we hold each other accountable and we hold ourselves accountable to the health of our co-workers and other filmmakers. That's why we care so much about making our sets safe and doing as much as we can to read up on the current state of the pandemic, to have all the most relevant information available to us when we’re making decisions that affect the health of our cast and crew, and also people you might be interviewing on the street.”

REEL WOMEN: Independent Filmmaker, Grace Pisula

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready.

What did you originally want to be when you grow up?
I was told that when I was younger I either wanted to open a candy store or be a veterinarian because I’ve always loved animals and have been entrepreneurial.

How did you get into the film industry?
Wow. It’s true what they say: there’s not one way. I went to Bradley University and I was first studying photography. By the time I started at the university I’d been a photographer for 2 or 3 years and was working for a professional photographer.  So naturally I got a little bored with the curriculum. After just 4 months I switched majors to Interactive Media, and took on extra classes in Business Management as well.

I learned design, coding, game design, entrepreneurship and creativity, and in my last year a new program came about that would allow five students from my school to go to LA with the University of Texas. I had already DP’d my first film and I was starting to behave like a real independent filmmaker. I applied, and I got in.

I studied Producing, Post-Production, and New Media from people working in the industry. I interned for Paramount Pictures, Dick Clark Productions, and The Institute. It was only four months, but the UTLA program revealed to me that a career in the film industry was not only viable, but that I was a natural in so many different ways. I think, if I had to choose the most pivotal moment/event that opened the door to my film career it would be that.

Read the full article on ReelChicago.com

5 Scalable Tips For any Successful Film Production - How we won the Indiana Film Race

Team Gold received four awards for their film Golden Voices in the 2018 Indiana Film Race. Photo by Rick Lang

Team Gold received four awards for their film Golden Voices in the 2018 Indiana Film Race. Photo by Rick Lang

If you want a shiny new paperweight like one of these for your office you’ve got to work for it. The day this photo was taken we were shocked and amazed. Having successfully traversed the challenges of the first ever Indiana Film Race, we began to reflect on all that had happened during the short ten weeks of the project. We thought that if we could identify key decisions and processes that allowed us to produce our award-winning film, hone those tactics and even replicate them, we’d be sure to knock the next one out of the park as well. 

Here you’ll find this list of tips which we believe are universal across all genres and scales of indie filmmaking, and which led to the success of our team producing a film on the road. It’s my hope that these tips will bring you success, too. So if you want to develop thoughtful processes throughout all aspects of your production, make awesome movies, and have fun doing it, keep reading. 

5 Tips for a Successful Film Production

1. Know Your Personnel 

IMG_20180926_151359%281%29.jpg

Forming a strong team is the first priority because nothing happens without your key collaborators. As team leader of the race I could only choose four others to join the quest for 10k in the crossroads of America. 

Pictured to the left is Team Gold. Each member of the team played a key crew position but also brought something unique or valuable to the project. I (center) took on the responsibilities of a Producer and was also the Director of Photography. My special skill was bringing all these people together and allowing creative processes to take shape. 

Layne Marie (far left), who is also the Executive Director of Women of the Now, directed the short. She helped define the qualities of our protagonist and led really interesting rehearsal sessions with Kalika (second from the right) our lead actress. Zack (far right), a long time friend and collaborator was the writer and creative developer of the film’s philosophical concepts. And finally, hailing from the world of immersive theatre and room escapes, Melissa (top) was the Scenic Designer and Sound Recordist. She also helped us tremendously in adapting to RV life. 

Click to Watch our Submission Video

We filmed our pitch video together and after we got into the race we held auditions. We found an actress who was willing not only to brave the project with us but contributed significantly to forming the character of Radha. Each individual brought something special to the table: skills, knowledge, and ways of thinking. We had never worked together as a team before, but we shared a common vision for our story and its message. I took stock of our strengths and and weaknesses as a team and then it was time to begin the process of creative development.

2. Pre-Pro Like a Boss

Early ideas for our film were imagined around a campfire. We spent every night of our scouting missions sharing a campsite and dreaming up ideas for our not-yet-written film.  This prepared us for life on the road, got us familiar with our locations and their representatives, and it gave us a chance to share more about each other and our ideas. Our travels lit the fuse for the creative development of our story.

Early ideas for our film were imagined around a campfire.

Early ideas for our film were imagined around a campfire.

Reviewing images at Roachdale Hardware

Reviewing images at Roachdale Hardware

Conducting research at Haan Art Museum

Conducting research at Haan Art Museum

As the script was fleshing out, so too were the spreadsheets. Staying on top of these workflows and creating a realistic schedule for our pre-production needs helped us to stay accountable to our deadlines and make sure that every member had enough time to do their part. On the Indiana Film Race, especially, we had very little time to write, develop, and shoot a film to completion. Most processes were happening in tandem so communication, research, and information sharing was critical. So too, was delegating. Development and pre-production would form the processes that we created for collaboration. It was during this time that we set clear expectations for ourselves and the project as a whole. Scout missions included meetings with representatives of all of our locations. These individuals were a great resource for learning more about the history of a location, as well as knowing the representatives ourselves we were able to communicate more directly about production needs and scheduling.

3. Choose Your Gear Wisely 

Run-and-gun is a style of production, not cinematography. Cramming five of us into an RV with our personal things as well as props, equipment, and wardrobe meant that everyone would have to sacrifice some level of comfort. Knowing this, our goal was to build the smallest possible camera package that would maximize production value.  Here are some tips on choosing equipment that will save you time and space. 

IMG_20180927_185412.jpg

Today’s cinema product market is full of  compact options. Sticking to lightweight gear allowed us to set up and move quickly between locations. A portable slider, for example, is compact enough to move around a set without disassembling, and it allowed us to achieve stabilization and movement comparable to a larger dolly setup. We often built the slider at the start of each day and it rarely came off.

The most important part of choosing the right camera package is suiting the package to your specific needs. We could have easily chosen a larger, “better” camera or larger lighting kit. But we chose the tools that would get the job done without inhibiting the production process. If your package is too much to manage you’ll eat time at load in/out and between changes in shot set up. What’s worse is if you rent gear or a camera you haven’t used before or have no idea how to troubleshoot. Try staying on schedule then!

4. Communication is Key

No film is created in a vacuum. You need a team to pull off the feat of movie magic! Do not overlook the importance of communication to form understanding of your film’s concepts and story structure. If you’re in a position of leadership, take it a step further by working through all the different ways your team will communicate. A film crew, like any team, should function as a well-oiled machine.

IMG_20180915_140134.jpg
IMG_20180917_161900.jpg

There were moments when we knew that each member would need to flex in their role. Because we had a skeleton crew no member was exempt from load-in and set up. These expectations were made clear from the beginning, and everyone was willing to do whatever it took to get the shot and move efficiently between locations. Zack Sievers, who was our production manager on the race, puts it simply as “be the glue.” The essence of this statement is to put in the work to form understanding among your team and to help someone who may need it. This resulted in a happy crew that stayed hungry and ambitious throughout the whole race.

If you had to take one thing away from this article it’s this: emphasize communication and transparency from the start. Foster synergy and consistency of collaboration that can flourish. This pattern will become the structure that carries you and your team through all phases of production. 

5. Have a Policy of Flexibility

There is an aphorism that when you venture to produce a movie, you’re not making one but three films: the film you write, the one you shoot, and the one you edit. There’s just one way to work through these shifting phases and ensure the success of your project: adapt. Having the flexibility to adapt to daily pressures and challenges is a rule. All the work you did in preproduction is useful to you here and now. Know the schedule and know your script backwards and forwards. Know what needs to get done and how to delegate. Above all else, know your limits. Production days are long and wear on us all. If you see someone who needs a break, be the glue and ask how you can help. 

The goal is to anticipate challenges and head off issues by having a plan. Yet no matter how much you plan, expect to utilize the tactics and processes you learned here to turn any surprise into something you can work with. We had to work around customers on location in businesses that were open. Our script and shot list were changing minutes before picture was up. Between time constraints, technical issues, and miscommunications which, trust me, WILL happen, our team saw its fair share of choppy waters. Creative solutions were necessary to navigate safely to shore, and come out victorious.

**BONUS TIP!** 

As far as traveling productions are concerned there are some precautions you simply cannot afford to skip. Prepare for intermittent cell service and limited access to internet. You will need reliable communication tools to replace texting and email so definitely snatch up a set of walkies for you and your team. If you have scouted properly you should know where the WiFi access points are along your route. Print and bring hard copies of vital production documents and insurance papers. Oh, and definitely bring a map!

Above all else, take time to care for yourself and each other. Realize that you will need to spend a couple days adapting to conditions far removed from your daily routine.

Some Advice from Team Gold

"Filmmaking especially indie filmmaking is a roller coaster ride. Do whatever you can to keep yourself alert and in an upbeat mood. Also practice self care in any capacity you can. If that means having that extra cup of coffee or calling a loved one during a break, whatever works for you. This industry requires so much determination and hyper focus, so it's so important to take care of your mind/body/soul." - Layne Marie Williams, Director

“Having a more fluid practice of writing and editing allowed us to meet challenges that arose over the course of the competition, such as time constraints. It also allowed us to incorporate ideas that occurred to us on the spot, in the moment of the shoot on location.”  - Zack Sievers, Writer/Creative Developer


“Be there. Be in the moment. Remember the goals you set out back in pre-pro. Bring them to the set and Get. It. Done. Help your team however you can, pay attention, ask questions, and figure it out. Respect the vision, respect the project, respect your team, & respect yourself. No matter what the production’s goals and visions are, if you approach a project with curiosity, creativity, and empathy for your team, you’re bound to make something great.” - Melissa Schlesinger, Art Director/Audio 


Written by Grace Pisula

Team Leader and Founder of Gold Point Studio